The hospital association commissioned this project to help educate the public about pressing health issues like maternal health, vaccinations, and preventive care. The platform served as both an information hub and a tool for driving engagement through campaigns and live events.

The website featured a blog with expert-written articles, downloadable educational resources, and a calendar of webinars and in-person events. Visitors could subscribe to newsletters, download brochures, and register for health camps directly through the site.

To foster interaction, the platform included a testimonial wall where patients and healthcare workers shared their stories, and a Q&A section moderated by doctors. Social media integration allowed users to share content and helped the campaigns gain traction online.

On the backend, the site was optimized for accessibility and SEO, with support for multilingual content to reach diverse audiences.